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Raw Material Costs, Currency Devaluation Lead Sun Chemical Brazil to Increase Prices Across All Product Lines

Percentage increase will be in the high single digits and will vary dependent on the product composition and product line

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By: DAVID SAVASTANO

Contributing Editor, Coatings World and Ink World, Coatings World and Ink World Magazine

Sun Chemical will increase prices across all product lines for its Brazilian customers, effective Dec. 1, 2012. The percentage increase will be in the high single digits and will vary dependent on the product composition and product line. Sun Chemical will communicate specific increases directly with customers.

Despite average raw material prices stabilizing in 2012, costs have risen on an annual basis and further increases are expected for 2013. These are mainly due to production and environmental restrictions on key materials, a weaker value of the real and high demand levels.

“The high levels of raw material costs are unprecedented, and as a result, make it necessary for us to keep our ink prices under review,” said Luiz Lucietto, general manager, Sun Chemical Brazil. “We work proactively with our supply chain partners to manage and minimize costs, but due to the economic reality, cost pressures have been constant and significant price increases are being passed on to the inks industry. To ensure we maintain high levels of product quality and service as well as profitability, it has become necessary to further increase customer prices.”

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